MKT2001 - Tactical And Strategic Marketing

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Gil Ogilvie-Johns
Credit Value: 20
Level: 2
Timetable Slot: B1-B2
Pre-requisites: MKT1001 or MKT1004 or MKT1011DL
Co-requisites: None
Assessment: Exam:40% Coursework:60%
Joint and Combined Honours Compulsory/Designated for: Compulsory for: Marketing mj, jt, mn Designated for: Business mj, jt, mn
Compulsory for: BA Retail Marketing; BA Business Entrepreneurship; BA Marketing; BA Entertainment Marketing*; BA Business Studies 4 Year Extended; BA Retail Marketing - 4 Year Extended; BA Marketing (Intensive); BA Marketing - 4 Year Extended;
Designated for: BA Financial Services; BA Business Studies; BA Human Resource Management; BA Advertising With Design; Hnd Business; BA Tourism Marketing;
Description:
This module will build upon the knowledge gained from the foundations of marketing, and is designed to enable students to develop a deeper understanding of how marketing is applied in a business context. The module will focus on the practical application of marketing concepts and techniques. Students wiil develop an appreciation of the importance of an integrated set of marketing programmes and business activities to ensure that the organisation focuses on long-term customer satisfaction as a means to achieving organisational goals.

MKT2003 - Information For Marketing Decisions

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 20
Level: 2
Timetable Slot: B2
Pre-requisites: any two level 1 MKT modules
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Advertising With Public Relations; BA Marketing; BA Creative Design With Marketing; BA Advertising With Design; BA Marketing (Intensive); BA Marketing - 4 Year Extended;
Designated for: BA Retail Marketing;
Description:
The growing pace of the business world increases the importance of effective decision-making. Against a backdrop of limited resources and fierce competition, marketing research plays a crucial role in enhancing the quality of a wide range of decisions in organizations of all types. Decisions informed by marketing research include those relating to market feasibility, market segmentation, product development, pricing strategies, marketing communications and distribution channels. This module therefore effectively underpins the work completed by students on all other marketing modules.

MKT2004 - New Ventures

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Peter Ratcliffe
Credit Value: 20
Level: 2
Timetable Slot: D2-D3
Pre-requisites: None
Co-requisites: None
Assessment: Coursework:100%
Joint and Combined Honours Compulsory/Designated for: Compulsory for: Business Entrepreneurship mj, jt, mn Designated for: M anagement mj, jt, mn
Compulsory for: BA Business Entrepreneurship; BA Retail Marketing - 4 Year Extended;
Designated for: BA Retail Marketing; BA Fashion Marketing; BA Marketing; Fdsc Equine Management*; BA Management; Fda Enterprise (Business Development); BSc Hons Equine Management; BA Tourism Marketing;
Description:
This course examines the process of starting and developing new ventures. Starting and operating a new business involves considerable risks and effort to overcome the inertia against creating something new. In creating and growing a new venture, the entrepreneur assumes the responsibility and risks for its development and survival, as well as enjoying the corresponding rewards. The risks, however can be minimised and the business given a greater chance of success if a systematic approach to planning the new venture is adopted.

MKT2006 - Brand Management

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Alan Seymour
Credit Value: 20
Level: 2
Timetable Slot: A1
Pre-requisites: None
Co-requisites: None
Assessment: Coursework:100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Advertising With Public Relations; BA Fashion Marketing; BA Marketing; BA Advertising With Design; BA Retail Marketing; BA Retail Marketing - 4 Year Extended; BA Marketing Psychology; BA Marketing (Intensive); BA Marketing - 4 Year Extended;
Designated for:
Description:
This module aims to promote an understanding of Branding and of Strategic Brand Management by providing a framework for comprehensive reflection and analysis and thus a rational means to answering complex questions. There are no stipulated co-requisites; the module can be studies in 'stand-alone' form by all level 2 students following the stated awards, irrespective of other level 2 modules chosen. However the module is designed to provide a valuable complement to other business and management modules and in particular BA Marketing. It provides valuable underpinning to other BA Marketing modules at level 2 and 3 and the marketing dissertation.

MKT2007 - Marketing Planning For Services

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Gil Ogilvie-Johns
Credit Value: 20
Level: 2
Timetable Slot: A3
Pre-requisites: None
Co-requisites: None
Assessment: Coursework:100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Social Welfare mj, jt, mn
Compulsory for: BA Retail Marketing; BA Marketing; BA Retail Marketing - 4 Year Extended; BA Marketing - 4 Year Extended;
Designated for: BA Financial Services; BA Advertising With Public Relations; BA Social Welfare;
Description:
This module addresses the need for an understanding of the particular issues relating to the marketing of services, as distinct from goods. It also promotes the views that many organisations can derive competitive advantages from delivering services benefits to their customers even if their core offering is a good.

MKT2009 - Internet Marketing

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: David Alcock
Credit Value: 20
Level: 2
Timetable Slot: D1
Pre-requisites: None
Co-requisites: None
Assessment: Coursework:100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for:
Designated for: BA Financial Services; BA Retail Marketing; BA Advertising With Public Relations; BA Financial Information Management; BA Marketing; BA Advertising With Design; BA Fashion Marketing;
Description:
This 'hands on' course will focus on the strategic marketing issues surrounding commercialisation of computer-mediated environments (CMEs). We will take the view that commercial development of the web needs to follow the demand ('demand pull') instead of being driven by 'gold fever'. Drawing on scholarly research, as well as current business practice, we will examine, analyse and evaluate the most important marketing issues facing firms today who wish to compete in this revolutionary and dynamic new media environment. There are no stipulated co-requisites; the module can be studied in 'stand-alone' form by all level 2 students following the stated awards, irrespective of other level 2 modules chosen. However the module is designed to provide a valuable complement to other business and management modules and in particular BA Marketing. It provides valuable underpinning to other BA Marketing modules at levels 2 and 3 and the Marketing Dissertation.

MKT2010 - Advertising And Design Professional Practice

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Sally Laurie
Credit Value: 20
Level: 2
Timetable Slot: D1-D2
Pre-requisites: any two level 1 MKT modules
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for: None
Compulsory for: BA Advertising With Public Relations; BA Creative Design With Marketing; BA Advertising With Design;
Designated for:
Description:
This module will bulid on the work carried out a level one. It will provide students with the necessary understanding and skills to developa vision for their professional future. This second level module is structured to combine analysis, disciplined evaluation and creative synthesis, as the basis for the future professional performance. The programme will facilitate student involvement in a range of creative problem solving tasks and situations in support of creative consultancy practice.

MKT2011 - Integrated Marketing Communication

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Barry Emery
Credit Value: 20
Level: 2
Timetable Slot: B3
Pre-requisites: MKT1001 or MKT1002 or MKT1004 or MKT1011DL
Co-requisites: None
Assessment: Exam: 60% Coursework: 40%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Advertising With Public Relations; BA Fashion Marketing; BA Advertising With Design; BA Creative Design With Marketing; BA Marketing; BA Entertainment Marketing*; BA Tourism Marketing; BA Marketing Psychology; BA Marketing (Intensive); BA Marketing - 4 Year Extended;
Designated for:
Description:
This module builds on the work at level one and investigates the underpinning concepts of marketing communications and integrated marketing communications as a philosophy. It complements level two marketing modules by providing additional knowledge and skills that are required by the modern Marketing Communications profession. This module provides the underpinning for the level 3 modules Campaign Planning and Issues in Advertising and Communications. This is a required module for Combined Honours Joint and Marketing Communications pathway within Marketing. This is a required module for BA Marketing. This is a required module for BA Advertising and Design and for BA Creative Design and Advertising.

MKT2012 - Public Relations Management And Practice

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Alan Seymour
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Exam: 60% Coursework: 40%
Joint and Combined Honours Compulsory/Designated for:
Compulsory for: BA Advertising With Public Relations;
Designated for: BA Fashion Marketing; BA Journalism; BA Business Entrepreneurship;
Description:
This module presents and explores a range of public relations management tools and techniques, as well as examining contemporary issues such as crisis management and investor relations. But the PR function does not operate in a vacuum, and this module therefore considers the influence of the legal, social and political environments on PR practices.

MKT2015 - Merchandising

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Dave Larkan
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Retail Marketing; BA Fashion Marketing; BA Retail Marketing - 4 Year Extended;
Designated for: BA Tourism Marketing;
Description:
The retail industry is the second largest employer in the United Kingdom and as a result requires incumbent employees to have a thorough appreciation of the practical operational aspects of running a retail business. This module aims to provide students with a range of operational knowledge and skills that will enable them to contribute efficiently and effectively in a retail environment.

MKT2016 - Managing Customers And Clients

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Gil Ogilvie-Johns
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Business Entrepreneurship mj, jt, mn (from 2007 entry students onwards)
Compulsory for: Fda Business (Office Administration); Hnd Business And Marketing; Hnd Travel And Tourism Management; Fda Enterprise (Business Development); BA Business Entrepreneurship; Fda Logistics*;
Designated for: Fdsc Equine Management*; Hnc Travel And Tourism Management; Fda Business (Marketing); Fda Travel And Tourism Management; BSc Hons Equine Management;
Description:
This module focuses on the critical interface between an organisation and its customers. In adopting a 'customer focus', the module covers a range or organisational, managerial and operational issues.
Restrictions: Restricted to students registered for the HND, Foundation Degree Awards and BA Retail Marketing only.

MKT2016E - Managing Customers And Clients (Evenings)

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Wendy Langford
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for:
Compulsory for: Hnc Business; Fda Business Part Time; Fda Business (Office Administration);
Designated for:
Description:
This module focuses on the critical interface between an organisation and its customers. In adopting a 'customer focus', the module covers a range or organisational, managerial and operational issues.
Restrictions: Restricted to students registered for the HND and Foundation awards only

MKT2019 - Events Management

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Popular Music mj, jt, mn Business Entrepreneurship mj, jt, mn (2007 entry students onwards)
Compulsory for: BA Entertainment Marketing*;
Designated for: BA Business Entrepreneurship; BA Popular Music;
Description:
The entertainment sector is intimately linked with the events industry. Much consumption of entertainment is an event itself. While some entertainment sectors seek to create special events in order to further promote their particular entertainment offerings, other businesses from outside the sector seek to create entertainment events for their own purposes of public relations and promotion. This module provides the opportunity for students to explore and analyse the processes of planning, implementing, managing and evaluating the impact of events, special and hallmark events and festivals in a variety contexts.

MKT2020 - Professional Practice For The Creative Industries

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Sally Laurie
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: MKT1006
Co-requisites: None
Assessment: Coursework:
Joint and Combined Honours Compulsory/Designated for: Designated for Popular Music mj, jt, mn
Compulsory for: BA Entertainment Marketing*;
Designated for: BA Popular Music;
Description:
This module will provide students with the necessary understading and skills to develop a vision for their professional future within the creative industries. This second level module is structured to combine analysis, disciplined evaluation and creative synthesis, as the basis for future professional performance. The programme will facilitate student incolvement in a range of creative problem solving tasks and situations in support of creative consultancy practice and will allow students to come into contact with a range of professionals of this varied sector.

MKT2021DL - International Marketing Planning

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: MKT1011DL
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for:
Compulsory for: Fda International Trade*;
Designated for:
Description:
This module to provide students with an introduction to the concepts and principles that underpin the international marketing planning processes in the context of international trade. It focuses on marketing planning processes, and the managment of international business operations and decision-making. The module adopts a practitioner perspectives and explores how a company operates creatively in the international marketplace. The module provides students with an interactive introduction to the marketing planning process and offers a grounding in the specialist knowledge and skills needed to underpin further study and progression. This module is delivered through a managed, interactive learning environment, with the majority of study hours being self-directed.
Restrictions: Only available to students taking FdA International Trade.

MKT2022 - Tour Operations Management

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Alan Lovell
Credit Value: 20
Level: 2
Timetable Slot: C
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Compulsory for Tourism mj, jt, mn
Compulsory for: Hnd Travel And Tourism Management; BA Tourism Marketing;
Designated for: Hnc Travel And Tourism Management; Fda Travel And Tourism Management;
Description:
The aim of this unit is to develop students' understanding of the scale and scope of the industry, and to give them the opportunity to acquire the knowledge and skills associated with the basic functions of a tour operator. It is designed for those learners wishing to enter employment within the tour operating sector, as well as those wishing to enter sectors of the industry which work closely with tour operators (for example trave agents and airlines).

MKT2024 - Managing Conferences, Exhibitions And Events

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Designated for Tourism mj, jt, mn
Compulsory for: Hnd Travel And Tourism Management;
Designated for: Hnc Travel And Tourism Management; Fda Travel And Tourism Management; BA Tourism Marketing;
Description:
The aim of this unit is to enable students to carry out a conference, exhibition and event functions within the travel and tourism industry. It will enable them to recognise the central role of conference, exhibition and events as a marketing tool. It will also highlight the potential of such high profile events in creating the right kind of impression with clients.
Restrictions: None

MKT2025 - Planning For The Travel And Tourism Industry

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Gary Mason
Credit Value: 20
Level: 2
Timetable Slot: D
Pre-requisites: None
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for: Compulsory for Toursim mj, jt, mn
Compulsory for: Hnd Travel And Tourism Management; BA Heritage Management*; BA Tourism Marketing;
Designated for: Hnc Travel And Tourism Management; Fda Travel And Tourism Management;
Description:
The aim of this unit is to increase students awareness of the need to plan and manage tourism at all levels, within a national, regional and local framework. The intention is to show that with focused planning , the negative impacts of tourism can be kept to a minimum. Further the aim of this unit is to assess the scale of international tourism and investigate the factors that have led to its growth, particularly in recent years. It will consider the agencies involved in its development and the easy ways in which they can be involved in attempts to balance the needs of the tourism with those of the host destination. It will combine the theoretical concepts of tourism models and typologies with the practical processes of tourism planning, with reference to real examples of international tourism development.

MKT2026 - Marketing Analysis Project

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 40
Level: 2
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for:
Compulsory for: BA Marketing (Intensive);
Designated for:
Description:
Market analysis skills are crucial to the development of graduate level marketers. The vehicle for this development will be through the opportunity to explore in some detail the Marketing activities within a specific industry sector (such as Retail, Travel and Tourism, Entertainment and Hospitality). The module will encourage students to conduct secondary research in order to produce a marketing investigation and trend analysis as the first phase of the project. The second phase will involve the students in developing a report that looks into the previously identified trends and reports on their significance and possible future outcomes. Restricitons: Restricted to students registered on BA Marketing Intensive mode.

MKT2027 - Analysis Of Marketing/Psychology Relationships

Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 20
Level: 2
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for:
Compulsory for: BA Marketing Psychology;
Designated for:
Description:
Effective marketing relies upon a detailed understanding of our consumers. To achieve this, marketers are constantly seeking ever more sophisticated techniques to access consumers' attitudes, motivations and decision-making processes. This module provides students with the opportunity to explore the application of psychological concepts to marketing practice through the medium of an independent research project.
Restrictions: Restricted to BA Marketing Psychology