MKT3005 - Retail Marketing

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Dave Larkan
Credit Value: 20
Level: 3
Timetable Slot: A2
Pre-requisites: MKT2001
Co-requisites: None
Assessment: Coursework:100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Business mj, jt, mn
Compulsory for:
Designated for: BA Marketing; BA Business Entrepreneurship; BA Business And Management; BA Marketing Management (Top Up);
Description:
Retailing both as consumer pastime and as an organised activity has changed significantly during recent years. It is one of the world's largest and most diverse industries. This module aims to demonstrate that marketing is a major element in successful retailing in understanding and achieving customer satisfaction.

MKT3007 - Consumer Behaviour

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Kate Pascoe
Credit Value: 20
Level: 3
Timetable Slot: C1
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Retail Marketing; BA Retail Marketing - 4 Year Extended; BA Marketing Psychology; BA Marketing (Intensive);
Designated for: BA Advertising With Public Relations; BA Fashion Marketing; BA Marketing; BA Advertising With Design; BA Marketing Management (Top Up);
Description:
Consumer Behaviour is playing an ever increasing part within marketing. Businesses need to know what makes their consumers 'tick' and how to communicate effectively to them and encourage purchase through cognitive and operative techniques. This module covers communication and their effects on consumers, whilst demonstrating effective segmentation in a number of ways including psychographic and behavioural methods.

MKT3010 - Marketing Management

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Roger Willets
Credit Value: 20
Level: 3
Timetable Slot: C2-D2
Pre-requisites: MKT2001 or MKT2004 or MKT2016
Co-requisites: None
Assessment: Exam: 60% Coursework: 40%
Joint and Combined Honours Compulsory/Designated for: Compulsory for: Marketing mj, jt, mn Designated for: Business mj, jt, mn
Compulsory for: BA Marketing; BA Marketing (Intensive);
Designated for: BA Financial Services; BA Business Entrepreneurship; BA Business Studies; BSc Business Computing; BA Electronic Business; BA Business Information Systems; BA Advertising With Design; BA Tourism Marketing; BA Marketing - 4 Year Extended;
Description:
The marketing management module is designed to build upon the understanding of marketing strategy gained at level 2. It examines in some depth, the marketing planning process and the management of the controlled variables as typified by the marketing mix. As such the course will give students the grounding necessary for their first employment in a marketing role.

MKT3012 - International Marketing

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 20
Level: 3
Timetable Slot: D2
Pre-requisites: MKT2001 or any 2 level 2 MKT modules
Co-requisites: None
Assessment: Exam 60% Coursework 40%
Joint and Combined Honours Compulsory/Designated for: Designated for: Business mj, jt, mn and Marketing mj, jt, mn
Compulsory for: BA Marketing (Intensive); BA Marketing - 4 Year Extended;
Designated for: BA Marketing; BA Business And Management; BA Business Studies; BA Advertising With Design; BA Marketing Management (Top Up); BA Tourism Marketing; BA International Accounting Top-Up; BA Marketing Psychology;
Description:
This module will enable students to acquire expertise in developing marketing strategies for countries other than their own and thereby extending their understanding of marketing concepts. The module builds upon prior marketing knowledge, applying this both to industrialised and less-developed countries. Issues of standardisation and adaption play a key role throughout this module.

MKT3012E - International Marketing

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: MKT2001 or Any level two marketing modules
Co-requisites: None
Assessment: Coursework 40% Exam 60%
Joint and Combined Honours Compulsory/Designated for:
Compulsory for:
Designated for: BA Business And Management Part Time;
Description:
This module will enable students to acquire expertise in developing marketing strategies for countries other than their own and thereby extending their understanding of marketing concepts. The module bulids upon prior marketing knowledge, applying this both to industrialised and less-developed countries. Issues of standardisation and adaptation play a key role throughout this module.
Restrictions: This module is taught in the evenings, and is only available to students taking BA Business and Managment (top up) on a part time basis.

MKT3014 - Campaign Planning

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Wendy Langford
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: MKT2011
Co-requisites: None
Assessment: Exam: 60% Coursework: 40%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Advertising With Public Relations; BA Fashion Marketing; BA Advertising With Design; BA Creative Design With Marketing; BA Marketing; BA Entertainment Marketing*; BA Tourism Marketing; BA Marketing Psychology; BA Marketing (Intensive); BA Marketing - 4 Year Extended;
Designated for: BA Marketing Management (Top Up);
Description:
This module builds upon the knowledge and skills gained in Integrated Marketing Communications by turning to the strategic role of marketing communications. Emphasis is placed upon conceptual models and frameworks deployed in the creation, management and evaluation of communication campaigns, positioning them as an essential contribution to organisational performance.

MKT3015 - Issues In Advertising And Communication

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Sally Laurie
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: MKT2011 and MKT2010
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for:
Compulsory for: BA Advertising With Public Relations; BA Advertising With Design; BA Creative Design With Marketing;
Designated for:
Description:
This module focuses the students' attention upon gaining an understanding of how to manage, formulate and implement a successful integrated marketing communication campaign. Students will need to use their knowledge and understanding of basic concepts and methods of promotional practice acquired at Level 2, and apply their understanding of strategy gained in Level 3 Marketing Communication Strategy Module within this module. This module is a required module for Combined Honours minor in Marketing Communications. This is required module for BA Marketing
Restrictions: Restricted combination with MKT3014 Campaign Planning.

MKT3016 - Customer Relationship Management

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Roger Willets
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites:
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Advertising With Public Relations; BA Retail Marketing - 4 Year Extended;
Designated for: BA Retail Marketing; BA Financial Services; BA Electronic Business; BA Financial Information Management; BA Financial Management Top Up; BA Marketing Management (Top Up); BA International Accounting Top-Up;
Description:
Marketing is moving from a philosophical position of transactional relationships to one founded on long-term relationships with customers and clients. As a result, advertisers and public relations specialists need to adapt their strategies and tactics appropriately. With a CRM view of marketing communications comes the need to obtain, retain and analyse significant data on customers in order to improve targeting activity, customer satisfaction and overall organisational decision making. This module presents a range of contemporary models of customer relationship management, and places particular emphasis on exploring the growing use of ICT in this area.

MKT3017 - Principles Of Marketing Management

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Alan Seymour
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Exam: 60% Coursework: 40%
Joint and Combined Honours Compulsory/Designated for: None
Compulsory for: BA Sport And Recreation Management Top Up; BA Marketing Management (Top Up);
Designated for:
Description:
The marketing management module is designed to give module members insight into the principles of marketing management functions/roles in a context specific organisation/industry. It introduces and examines in some depth, the tactical tools available to marketing managers for the management of the controlled variables as typified by the marketing mix. As such the course introduces key marketing concepts and will give students the grounding necessary to apply marketing management principles in their first managerial position.

MKT3017DL - Principles Of Marketing Management

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Roger Willets
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for:
Compulsory for:
Designated for: BA Business And Management (Distance Learning); BA Business Studies 4 Year Extended; BA Marketing - 4 Year Extended;
Description:
The marketing management module is designed to give module members insight into the principles of marketing managment functions/roles in a context specific organization/industry. It introduces and examines in some depth, the tatical tools available to marketing managers for the management of the controlled variables as typified by the marketing mix. As such the course introduces key marketing concepts and will give students the grounding necessary to apply marketing management principles in their first managerial position.

MKT3018 - E-Retailing

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: David Alcock
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Exam: 60% Coursework: 40%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Retail Marketing; BA Retail Marketing - 4 Year Extended;
Designated for: BA Fashion Marketing; BA Marketing Management (Top Up);
Description:
This module examines the contemporary use of the Internet for business to consumer retailing. Drawing on scholarly research, as well as current business practice, we will examine, analyse and evaluate some of the most important design, technological and marketing related issues facing retail firms who wish to compete in this new media environment.

MKT3019 - Destination Management*

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Gary Mason
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Designated for Tourism mj, jt, mn
Compulsory for: BA Travel And Tourism Management (Top-Up)*; BA Heritage Management*;
Designated for: BA Tourism Marketing;
Description:
This module provides a framework for analysis of the nature and dynamics of tourist destinations and challenges facing destination managers responsible for planning, management and marketing tourism destinations. The module seeks to demonstrate the opportunities for hosts, visitors and other tourism stakeholders to achieve their agendas and maximise their benefits in a balanced way without compromising the future. The module has a broad strategic and international focus and is designed to provide students with a subject specialism in the field of destination management. Restricted to students taking: BA Travel and Tourism Management (Top-up) and BA Heritage Management

MKT3020 - Tourism Consultancy Project*

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: A Jepson
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Designated for Tourism mj, jt, mn
Compulsory for: BA Travel And Tourism Management (Top-Up)*;
Designated for: BA Tourism Marketing;
Description:
This module focuses the students' attention upon gaining an understanding of how to formulate, implement and manage a successful local client-based project within the travel and tourism sector. The module also affords the student opportunity to deepen their knowledge in the broader tourism issues affecting the provision of tourism at regional level, within which the client-based project is located.
Restrictions: BA Travel and Tourism Management (Top-up) students only

MKT3021 - Contemporary Issues And Innovation To Tourism*

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Gary Mason
Credit Value: 20
Level: 3
Timetable Slot: B
Pre-requisites: None
Co-requisites: None
Assessment: Coursework:100%
Joint and Combined Honours Compulsory/Designated for: Compulsory for Tourism mj, jt, mn
Compulsory for: BA Travel And Tourism Management (Top-Up)*; BA Tourism Marketing;
Designated for:
Description:
This module provides the opportunity for students to explore and anaylse the process of new product development and innovation in the tourism industry against a backdrop of pertinent, contemporary travel and tourism issues and concerns. Overall the module aims to equip students with an approach to tourism management that recognises the value of innovation and creativity and acknowledges the source and role of change in a dynamic tourism environment.
Restrictions: Available for students taking BA Travel and Tourism Management (Top-up) students only

MKT3023 - Retail Planning

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Dave Larkan
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: MKT2015
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing mj, jt, mn
Compulsory for: BA Retail Marketing; BA Retail Marketing - 4 Year Extended;
Designated for: BA Fashion Marketing; BA Tourism Marketing;
Description:
Retailing both as a consumer pastime and as an organisation activity has changed significantly during recent years. It is one of the most diverse industries. This module aims to demonstrate that marketing

MKT3024 - Entertainment Consultancy Project

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Barry Emery
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: MKT2020
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Designated for Popular Music Mj,Jt,Mn
Compulsory for: BA Entertainment Marketing*;
Designated for: BA Popular Music;
Description:
This module focuses the students' attention upon gaining an understanding of how to formulate, implement and manage a successful, local client-based project within the entertainment sector, providing vocational currency and realism to the module. The module also affords the student the opportunity to deepen their knowledge in the broader entertainment industry issues affecting the provision of entertainment services at regional level or beyond, within which the client based project is located.

MKT3026 - Opportunity, Innovation And Entrepreneurship

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Peter Ratcliffe
Credit Value: 20
Level: 3
Timetable Slot: C
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: Compulsory for Business Entrepreneurship mj, jt, mn Designated for Mar keting mj, jt, mn; Management mj, jt, mn
Compulsory for: BA Business Entrepreneurship; Joint & Combined Honours;
Designated for: BA Business Studies; BA Marketing - 4 Year Extended; BA Marketing; BA Marketing Management (Top Up); BA Management; BA Tourism Marketing;
Description:
The pursuit of opportunity is fundamental to the formation, growth and survival of any business enterprise. Innovative responses to opportunities lead to new products, services and business ventures. In an increasingly crowded business environment, entrepreneurs and managers must develop innovative ways of creating and exploiting new opportunities if they are to gain competitive advantage in tomorrow's markets. This module evaluates current "best management practice" relating to business creation and product development strategies, and explores the likely areas of wealth creation for tomorrow's entrepreneurs.

MKT4001 - Marketing Dissertation

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 40
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework:100%
Joint and Combined Honours Compulsory/Designated for: Compulsory for: Marketing mj, Business Entrepreneurship Mj (2007 entry students onwards) Designated for: Business mj
Compulsory for: BA Retail Marketing; BA Advertising With Public Relations; BA Business Entrepreneurship; BA Marketing; BA Advertising With Design; BA Fashion Marketing; BA Entertainment Marketing*; BA Retail Marketing - 4 Year Extended; BA Marketing (Intensive); BA Marketing - 4 Year Extended;
Designated for: BA Business And Management; BA Business Studies; Nbs Pre-Master Route B; BA Business Studies 4 Year Extended;
Description:
A dissertation is the culmination of most programmes of undergraduate study with the opportunity to design and conduct an independent research project. Dissertations can take many forms, although all must be built upon a sound academic framework. Students select a topic of interest, and develop this into a researchable idea during the summer period preceding their third year. Students on specialist marketing awards (eg. Retail Marketing, Advertising with PR etc) must select a topic which reflects that specialism. Business Entrepreneurship students must select a topic that reflects their award. All other students can select any topic within the broad disicipline of marketing. The first term of the third year is typically spent drafting the literature review and designing the data collection phase. Data is collected shortly after the Christmas break, with the remainder of the second term devoted to data analysis, interpretation and writing up. Dissertations are submitted at the end of April.

MKT4002 - Marketing Project

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing jt Business Entrepreneurship jt (2007 entry students onwards) Tourism jt
Compulsory for: BA Marketing Management (Top Up);
Designated for:
Description:
This is an independent study module that provides students with an opportunity to carry out an in-depth investigation of an industry, sector or brand in a marketing context. This will typically result in the identification of a marketing problem, trend or issue that is subsequently examined during the project. Students will make use of relevant marketing concepts to structure their investigation and to facilitate their analyses.
Restrictions: This module is only available for the following students: Joint Honours students taking a joint degree and who choose not to pursue an interdisciplinary dissertation, and students on BA Marketing Management (Top-Up).

MKT4003 - Marketing Joint Dissertation

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Mark Cusiter
Credit Value: 20
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites:
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for: Designated for: Marketing jt, Business Entrepreneurship jt (2007 entr y students onwards) Tourism jt
Compulsory for:
Designated for:
Description:
This module is only available to Joint Honours students who opt for a 'Joint' degree, and must be taken with the equivalent module from the students second subject. Students undertake one piece of independent research leading to the production of a single research report (dissertation). The research must be interdisciplinary, drawing from both of the students subjects. However, both subjects do not necessarily have to be represented equally in the study. Previously successful joint dissertations have linked marketing with subjects as diverse as Business, Human Resource Management, Drama, Media and Popular Culture, English and Education.
Restrictions: This module cannot be taken with MKT4001 or MKT4002 or other single subject dissertation modules in other subjects.

MKT4004 - Travel And Tourism Dissertation

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Gary Mason
Credit Value: 40
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework: 100%
Joint and Combined Honours Compulsory/Designated for: None
Compulsory for: BA Travel And Tourism Management (Top-Up)*;
Designated for:
Description:
A dissertation is the culmination of most programmes of undergraduate study, providing students with the opportunity to design and conduct an independent research project. Dissertations can take many forms, although all must be built upon a sound academic framework. The first term of the third year is typically spent indentifying a topic, developing this into a researchable idea and drafting the literature review. During the second term, students will be focusing on designing the data collection phase, collecting data and beginning data
Restrictions: This module is only available to students registered for BA Travel and Tourism Management (top up)

MKT4005 - Travel And Tourism Dissertation

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Field: MARKETING AND ENTREPRENEURSHIP AND TOURISM
Co-ordinator: Gary Mason
Credit Value: 40
Level: 3
Timetable Slot:
Pre-requisites: None
Co-requisites: None
Assessment: Coursework 100%
Joint and Combined Honours Compulsory/Designated for: Complusory for Tourism Mj
Compulsory for: Joint & Combined Honours; BA Tourism Marketing;
Designated for:
Description:
A large-scale piece of independent research resulting in the production of a dissertation is traditionally the culmination of undergraduate degree programmes. The value of the dissertation is in providing students with the opportunity to further develop and demonstrate high level academic skills through the identification of a suitable topic, the development and justification of an appropriate means of investigating this topic, and the presentation of a logical and defensible response to the issues indentified.
Restrictions: Restricted to students following the following awards within the Division of Marketing & Entrepreneurship. Specifically: -BA (Hons) Tourism Marketing - BA/BSc (Hons) Joint Award Tourism