Detail of award: BA (Hons) Fashion Marketing 2012 entry

Name of award: BA (Hons) Fashion Marketing

In order to achieve the named award above, students must meet all requirements of this award map.

STAGE 1

Code	Title	Credits	Status	Pre-Requisites
MKT1001	Foundations of Marketing	20	Compulsory	None
MKT1002	Introduction to Marketing Communications	20	Compulsory	None
FSH1105	Fashion Through Time	20	Compulsory	None
FSH1108	21^st Century Fashion	40	Compulsory	None
MKT1013	Tomorrow’s Consumers	20	Designated	None
MKT1017	Retail Sales Environment	20	Designated	None
LEI1007	English for Business Studies (ESL)^1	20	Designated	None
BUS1002	Reflections on Work (WBL)^2	20	Designated	None
SPA1001	Spanish Language 1 (Ab Initio)	20	Designated	None
CHN1001	Contemporary Chinese Studies	20	Designated	None

Students must take all the compulsory modules, plus one designated module.

STAGE 2

Code	Title	Credits	Status	Pre-Requisites
MKT2033	The Fashion Entrepreneur	20	Compulsory	None
MKT2006	Brand Management	20	Compulsory	None
MKT2011	Integrated Marketing Communications	20	Compulsory	MKT1001 or MKT1002 or MKT1004 or MKT1011DL
FSH2108	Fashion Professional Practice	40	Compulsory	3DD1053
MKT2012	Public Relations Management and Practice	20	Designated	None
MKT2009	E-Marketing	20	Designated	None
MKT2015	Merchandising	20	Designated	None
BUS2001	Reflective Practice for Placements and the Workplace	20	Designated	None
BUS2004	Learning Through Work (WBL)^2 3	20	Designated	None
LEI2010	The Language of Critical Evaluation (ESL)^1	20	Designated	None

Students must take all compulsory modules plus one designated module.

OPTIONAL PLACEMENT YEAR

Code	Title	Credits	Status	Pre-Requisites
BUS2004	Learning Through Work (WBL)^2	20	Designated	None
BUS2011	Measuring Organisational Success (WBL)^2	20	Designated	None

Students must have completed 100 credits at Stage 2 to take the optional placement year 

STAGE 3

Code	Title	Credits	Status	Pre-Requisites
MKT4001	Marketing Dissertation	40	Compulsory	None
MKT3014	Campaign Planning	20	Compulsory	MKT2011
FSH3104	Fashion Consultancy	40	Compulsory	FSH2108
MKT3007	Consumer Behaviour	20	Designated	None
MKT3023	Retail Planning	20	Designated	None
MKT3018	E-Retailing	20	Designated	None

Students must take all compulsory modules plus one designated module.

¹ For those with English as a Second Language (ESL)
² Work-based Learning Module (WBL) student must be in part or full time work and register with NBS Centre for Work-based Learning
³ Should not be undertaken at Stage 2 by students intending to undertake the placement year

Shfashmkt12
23.04.2012